We believe in the ethos: you protect what you love


The I AM WATER mission is to help people fall in love with the ocean.


Much of today's ocean degradation is fundamentally due to human disconnect. Many people feel very little, or no connection to the ocean, behaving in ways that negatively affect the well being of this precious resource.

We feel especially passionate about working with underprivileged coastal communities where, despite living walking distance to the shoreline young people have never seen the world just beneath the waves.