This year for World Oceans Week, I AM WATER wanted to deepen our impact and further our
reach by raising funds for our various immersive ocean connection programmes through our "How Deep is your Love" campaign!
The fundraiser ran from 01 - 08 June 2022 and all funds raised will be used to further support our vision of Oceans for All! We urged our audience to tag their friends, spread our ocean love designed messages and help us open more eyes underwater. All donations received during the campaign were matched by our incredible friends at Once A Year Global Ocean up to US$5000! The goal was to DOUBLE the impact... and wow were we blown away!
We are so grateful for the love and support we received from our partners and I AM WATER friends this year. Thank you so much to all of you, our incredible Ocean Hero Family, who so generously donated and shared and supported our campaign far and wide.
The reach we received in just a week across all our social channels and through our newsletters showed well over a 4000% increase across the board. In total, we managed to raise over US$10,000 thanks to our wonderful ocean friends at Once A Year Global Ocean, who honoured their pledge to match each donation up to US$5000! !
Not only were we very busy online fundraising, but on 8 June (World Oceans Day) our I AM WATER team, hit the roads at sunrise with the aim of reaching as many schools and learners in the Western Cape as possible - in just ONE day! We activated our coaching team to visit and present our specially designed World Oceans Day presentation to what we hoped would be 1500 learners.
With the backing of Europcar South Africa and Freyja Foundation, we were able to spread our reach to 7 districts and all of the non-metro districts across the Western Cape, inspiring future ocean conservationists and igniting a deep connection and love for our oceans. We also hosted our VERY FIRST River Guardians Workshop in Cape Town thanks to the support of Laureus SA and Food Lover's Market, celebrating blue spaces and how river, ocean and human health are intricately linked.
Our phenomenal coaching community absolutely smashed our goal of reaching 1500 learners, and doubled our impact by sharing our World Ocean Day School Presentations with 3200 learners across the regions in just the one day.
Thank you again from all of us at I AM WATER for believing in us and supporting our work.
Every week should be World Oceans Week!
Together we can revitalise our oceans and protect our futures!
We look forward to seeing you all in the water...
Click here to view our short wrap up video