We believe in the ethos: you protect what you love

 

The I AM WATER mission is to help people fall in love with the ocean.

 
 

Much of today's ocean degradation is fundamentally due to human disconnect. Many people feel very little, or no connection to the ocean, behaving in ways that negatively affect the well being of this precious resource.

We feel especially passionate about working with underserved / low income coastal communities where, despite living walking distance to the shoreline young people have never seen the world just beneath the waves.

 Want to support our work? Please consider making a donation!

 

Watch as a group of Grade 7 Students experience their ocean for the first time:

 
Pop Up fun for the win💦 With summer in full swing in Cape Town, and many schools on holiday already, we've kicked into gear with our pop up workshops on the beaches ☀️ This week our amazing coaches ran ones at St James and at Kalk Bay - check out the stunning new ocean artwork on the walls from the inspiring @careonelove, with @thebeachco_op and @lisambeasley, in the background there! 💙 What an immediate conversation starter for the kids on our workshops, even before we get them in the water 🌊
"Somewhere, something incredible is waiting to be known" ~ Astronomer Carl Sagan was certainly not just speaking about space ________ Photo: A first-time snorkeller gazes at the world below, giving the thumbs-up to what they're seeing on the seafloor on our Ocean Guardians workshop
One way South African scientists keep tabs on our how ocean is doing is by putting together what's called the National Biodiversity Assessment 🌍They pull information from everyone working in the field, and highlight the key threats, areas we need to improve and what the general state of life in our sea is. Did you know that the last one identified coastal areas as some of the most threatened? 💦 It's these shallow seas, where people and the ocean come into close and frequent contact, that are most at risk 🌊 How important, then, to bring kids on the coast up close with the very life on which we all depend? __________ Photo: Coach @marionboynton leads two students through the shallowest reaches of the False Bay coast
"The drive toward perpetual expansion - or personal freedom - is basic to the human spirit. But to sustain it we need the most delicate, knowing stewardship of the living world that can be devised" ~ Professor Emeritus EO Wilson, "Biodiversity" _________ Photo: Coach Marlin leads the students of Die Duine Primary on an exploration of the life to be found in the Table Mountain National Park marine protected area near Boulders. Learning to look a little closer, marvel a little deeper and protect fiercely
Look down, down, down child, into that blue reflected sky and see the stars! ______ The rocky reef outcrops and kelp beds of the Cape, where we were exploring this week with the children from Die Duine Primary from Grassy Park, are alive with spiny starfish and bright Cape urchins in every colour. Rainbows, galaxies and forests: learning to look around in the ocean reminds us that perspective is everything 💦 ______ Photo: @hanliprinsloo
Aaaaaaaaaand it's the weekend! WHEW! We've had the best time introducing the Grade 7s of Die Duine to the wonderful world underwater 💦
This weekend we celebrated the launch of a beautiful collaboration with @dearrae jewellery here in Cape Town 🐚 Dear Rae is one of our favourite local creatives, bringing together breathtaking design and sustainable practices we have long loved this brand. Their new collection is called ~ ode to the ocean ~ and we are beyond thrilled to be a part of their journey. Thank you for the support, friendship and creation of pieces that capture a bit of the magic of the seashore, the ocean and her creatures #odetotheocean
We're just crazy about these colours!
Whether it's holidays, birthdays, show-you-that-I-care days, the spirit of giving gifts is a beautiful one ... We just 💙 these ideas from @justlittlechanges, moving us from unconscious consumerism back to "What is my intention with giving?" If you celebrate this upcoming festive season, ditch the unnecessary packaging, extra plastic and give the oceans the gift of our sustainable choices 🌍 We especially love the idea of giving time and memories - connection, connection, connection! 🌊💦 __________ @Regran_ed from @justlittlechanges - With #christmasshopping on the rise, have a look at our #heirarchyofneeds for Ethical gift giving! There's a huge range of choice before you need to resort to buying new gifts. What ethical gifts are you going to give this festive season? #hierachyofgiving - #regrann