We believe in the ethos: you protect what you love

 

The I AM WATER mission is to help people fall in love with the ocean.

 
 

Much of today's ocean degradation is fundamentally due to human disconnect. Many people feel very little, or no connection to the ocean, behaving in ways that negatively affect the well being of this precious resource.

We feel especially passionate about working with underserved / low income coastal communities where, despite living walking distance to the shoreline young people have never seen the world just beneath the waves.

 

Watch as a group of Grade 7 Students experience their ocean for the first time:

 
Keep some room in your heart for the unimaginable. ~ Mary Oliver __________ Photo: @petermarshallphoto @hanliprinsloo joins a sevengill shark in the kelp forests of Cape Town.
A happy weekend to you, ocean lovers! . We're fully launched into a month of thinking about our oceans (when are we not?!) and reducing plastic pollution. How are you all doing on this journey? We love this Regrann from @lessplasticuk - 9 ways you can reduce ocean plastic on #WorldOceansDay and every day! 🌊🌊🌊🐋🐬🐟💙 . Keep an eye out for all the amazing work being done by so many organisations to raise awareness and tackle ocean conservation together - and let us know how you're faring in finding your own solutions! . . . #BeatPlasticPollution #PlanetOrPlastic #PassOnPlastic #PledgeLessPlastic #PlasticFreeCoastlines #UseLessPlastic #LessOceanPlastic - #regrann
HAPPY WORLD OCEANS DAY! Pause, and think about how our oceans sustain all life on this blue planet 🌍 The oxygen in the air we breath from tiny marine plants called phytoplankton. Our climate, determined by swirling ocean currents pulsing between the poles and equator. The food we eat, our jobs, our livelihoods ___ We celebrate our oceans not only because they give life, but because they make life better. We need healthy oceans as much to thrive, as to survive. Purpose and inspiration. Discovery and adventure. Culture, history and identity. Beauty, sanctuary and wilderness ___ In pausing today to gaze at our oceans, we can see much reflected back about ourselves. What an opportunity to rethink who we want to be! This year's theme focuses on plastic pollution in the oceans. A threat to marine life and human health, plastic pollution is also symptomatic of something more philosophical: our throw-away thinking that disregards long-term consequences for short-term convenience ___ We know we're better than that. We can see that when we look out at our reflection in that vast, blue expanse, and acknowledge the great work and change being driven by so many. So much still to learn, so much work to do, and so much hope to share 💙 Photo: @gunnar.chris
Oh boy! Some of our I AM WATER coaches are going to be doing a #runforouroceans this Saturday to mark World Oceans Day and a month of ocean conservation awareness 🏃‍♀️🐳Since we're generally more aquatic than terrestrial, we were worried about how we'd fare, seeing that this wasn't a water sport. Then we saw that Cape Town's weather has heard us and is promising a deluge of desperately-needed rain to break her drought 💦Seems we might get to swim this run after all! 💙 ________ Regrann from @hanliprinsloo - Countdown to WORLD OCEANS DAY 🌏🌍🌎 I’m super excited to be part of the @adidasrunning & @parley.tv team together with @iamwater_foundation launching a month of ocean awareness, celebration and runnnning! Follow the link in my bio to learn about how you can #runfortheoceans 💙 #AdidasParley @adidasza - #regrann
It's World Environment Day, and this year it's all about beating plastic pollution! What single-use plastic can you give up? What's the reusable alternative? Can you give up more than one item? If conservation ever felt too overwhelming a challenge for one person, this is some powerful change you can affect, and it's entirely in your hands! ________ Photo: @petermarshallphoto
Here's looking at you, Monday! So many exciting things coming up this week for World Environment Day and World Ocean Day - we can't wait to share it all with you. Stay tuned for some fun collaborations and lots of sharing the ocean love 🐧🐳🦀🦈🦑💙💦 Photo: @petermarshallphoto meets some dolphins in Mozambique on an @iamwater_oceantravel trip earlier this year 🐬
A big, thankful shout-out to the amazing @wecarecollective and @spiritgirl_activewear for supporting the work we do! Your caring efforts will help us get more kids in the ocean this upcoming summer - and that is something worth celebrating 💙 ______________ We so appreciate being part of a community that is kind to our oceans: check out @wecarecollective's incredible work to reduce single-use plastic by offering bamboo alternatives to the plastic straw, and @spiritgirl_activewear's yoga pants and workout leggings made from recycled PET. Both aiming to reduce plastic in out oceans - something SO close to our hearts! And through their sales, they're helping us do more of what we love to do - connect kids with our beautiful, blue backyard.
JUNE! Here we are, with a full month to celebrate our oceans 💙 Starting with the news that the European Commission is proposing new EU-wide rules to target the 10 single-use plastic items most commonly found on Europe's beaches and in its seas. Let's hold them to it! How are you doing on your journey to reduce single-use plastic? What's working for you? We'd love to hear from you! __________ Photo: The girls from Bay Primary don't think very highly of single-use plastic on our beaches...
It is only with the heart that one can see rightly. What is essential is invisible to the eye. ~ Antoine de Saint Exupery ______________ Photo: @petermarshallphoto
We heard a fascinating talk the other day about access to nature in an increasingly urbanised world, given by Dr. Pippin Anderson, a lecturer in African urban ecology at the University of Cape Town. In it, she mentioned the importance of having adults facilitate nature experiences for kids: a parent, for instance, taking a moment to point out something unusual, prompt some discussion of it, or put a name or a story to it.That forms an important part of a child developing curiosity and being able to engage with the natural world. Never has their been a better reason to get outside and rediscover your own inner child! ___________ Photo: @gunnar.chris Coach @martineviljoen gently guides kids towards the interesting stories of the creatures of the rocky shores on a summer workshop earlier this year, sharing her insights and facilitating a first ocean experience.